New Construction Sales Systemâ˘:
Sell PreâSales With Confidence. Become the Realtor Builders Trust.
A fast, practical training that shows you exactly how to navigate contracts, protect buyers, and present new construction like an expertâso you win more clients and close more deals in todayâs market.
Inside the New Construction Sales Systemâ˘, You Will Learn How To:
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Explain builder contracts in simple, confident language
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Protect buyers from timeline, deposit, and cancellation risks
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Read floorplans, pricing sheets, and incentives like a pro
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Communicate effectively with builders and project reps
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Identify the best units, layouts, and investment opportunities
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Build longâterm trust with preâsale buyers and developers
Elevate Your Expertise. Protect Every Buyer. Grow Your Business.
In todayâs competitive market, knowledge isnât optional, itâs your edge. Master new construction sales and become the Realtor clients trust to guide them through one of the most complex and highâstakes buying decisions theyâll ever make.
Course Benefits
đď¸ Process Clarity
Gain a stepâbyâstep understanding of the entire new construction journeyâfrom preâsale launch to final handoverâso you can guide clients with total confidence.
â ď¸ Risk Awareness
Spot hidden risks early, including assignment limits, warranty limitations, upgrade costs, and financing hurdles that catch most buyers off guard.
đĄď¸ Client Protection
Learn how to safeguard buyers through smarter contract review, realistic timelines, and clear expectations around deposits, delays, and possession.
đŻ Stronger Negotiation Skills
Negotiate incentives, upgrades, and contract terms effectively while protecting your clientâs best interests and maintaining builder relationships.
đ¤ Builder Relationships
Build longâterm professional rapport with reputable builders and developers, without ever compromising your role as a trusted advocate for your clients.
đ Increased Credibility
Position yourself as the Realtor who truly understands new constructionâinstantly elevating trust, reducing client hesitation, and creating repeat business.
đ Professional Recognition
Earn a Certificate of Completion from The Doma Institute, qualifying you for 1.5 hours of selfâdirected PDP creditswith your local real estate association.
Course Highlights
đ New Construction Opportunity Identification
Learn how to quickly spot the best projects, floorplans, and unit types for buyers based on builder reputation, pricing strategy, and longâterm value.
đ Builder Contract Breakdown
Understand deposits, rescission periods, closing adjustments, upgrades, and assignment rulesâexplained in simple, clear language without legal complexity.
đŹ Buyer Communication Scripts
Use proven phrases and stepâbyâstep guidance to educate clients confidently, reduce confusion, and create trust from the very first conversation.
đď¸ Project & Floorplan Evaluation
Assess layouts, exposure, pricing tiers, and investment potential so you can help clients make smarter choices within any development.
đ§ Risk & Red Flag Identification
Identify hidden issuesâdelays, construction risks, deposit structures, fee changes, and financing trapsâso clients stay protected throughout the process.
đ Negotiation Frameworks for Incentives
Master the exact strategies to negotiate upgrades, credits, price adjustments, and deposit flexibility while maintaining strong builder relationships.
đ˛ Modern Lead Conversion Tactics
Learn how to attract preâsale buyers using simple content, market updates, and trustâbuilding strategies that position you as their goâto expert.
đ Certification & Professional Advantage
Complete the course, pass the assessment, and earn your Doma Institute Certificate, plus 1.5 hours of PDP creditsâgiving you a recognized edge in the market.
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Youâll Walk Away Being Able ToâŚ
â Explain the entire new construction processâfrom preâsale launch to final handoverâwith clarity that builds instant client trust.
â Identify risks early, including hidden fees, construction delays, assignment restrictions, and financing challenges that could impact buyers.
â Review builder contracts with confidence, highlighting the clauses that require legal or financial guidance so clients stay fully protected.
â Guide clients through financing hurdles tied to long construction timelines, deposit schedules, and lender requirements.
â Negotiate upgrades, incentives, and deposit structures effectively while always safeguarding your buyerâs best interests.
â Build strong, professional relationships with builders and project reps without ever compromising your role as an advocate.
â Position yourself as the goâto Realtor for new constructionâthe expert buyers trust and developers respect.
Become a New Construction Sales Expert with The Doma Institute
Developed by Zeljko Mlinar, a veteran Realtor and landâuse strategist with $1B+ in career sales and leadership over $700M+ in active new construction and land assembly listings, this training distills decades of realâworld experience into a simple, practical system you can use immediately.
In this selfâpaced, 1.5âhour program, youâll learn the exact strategies, frameworks, and tools topâproducing Realtors rely on to guide clients through the complexities of new construction. From understanding builder contracts and timelines to protecting buyers and negotiating incentives, youâll gain the skills and confidence that separate standout agents from everyone else in todayâs market.
Amar M., Realtor â Surrey, BC (RE/MAX)
âI had no idea where to even begin with new construction. This course broke it all down, contracts, timelines, builder incentives. Two weeks later, I closed my first pre-sale deal with confidence!â
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David L., Realtor â Austin, TX (Keller Williams)
âNew construction always felt risky, and I avoided it. After taking this course, I understand how to protect clients and negotiate with builders. I just secured a client on a new townhouse project and earned a solid commission.â
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Jessica R., Realtor â Toronto, ON (Royal LePage)
âThe Doma Institute course gave me exactly what I needed. I can now explain the process, manage client expectations, and build stronger relationships with developers. Itâs already opened new doors for my business.â
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Discover Whatâs Really Possible with a Doma Education..
Hear How Ashima, REALTORŽ With Stonehouse Realty went from Curious Realtor to Confident Deal-Maker with Doma Institute
After Completing the Course, You WillâŚ
â Guide clients through the entire new construction process with clarity and confidence, from preâsale launch to final handover.
đĄď¸ Protect buyers from hidden costs, contract risks, delays, and financing surprisesâthe issues that derail most preâsale transactions.
đ° Increase your commissions by unlocking preâsale, builder, and projectâspecific opportunities that most agents never touch.
đ Position yourself as the trusted Realtor with specialized new construction expertise, earning stronger referrals and building longâterm credibility in your market.
This Course Is For You IfâŚ
⢠Youâre new to real estate and want a specialization that helps you stand out fast.
⢠Youâve avoided new construction because it felt complicatedâand youâre ready for a clear, stepâbyâstep understanding.
⢠You want to move beyond traditional resale deals into higherâvalue transactions that attract motivated, informed clients.
⢠You want to build a reputation as a knowledgeable, clientâfirst professional who can confidently guide buyers through complex purchases.
⢠Youâre ready to increase your earnings by building stronger relationships with builders and becoming the goâto agent for preâconstruction sales.
Get Started Today
New construction is one of the biggest opportunities in todayâs market, and most agents never take advantage of it. The ones who do become the trusted professionals buyers rely on for clarity, protection, and expert guidance. Youâre one skill set away from standing out, earning more, and owning this niche with confidence.
7-DAY MONEY-BACK GUARANTEE
Refund Policy â Doma Institute We offer a 7-day money-back guarantee from the date of purchase. However, once coaching or course content begins, refunds are no longer available. After 7 days, no refunds will be issued, but youâll receive an education credit toward any future Doma Institute course.
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